Our values

Models Direct has been finding work for those in the modelling industry, as well as actors, singers, dancers, musicians and entertainers, since 1990.

Over the decades, our client list has grown to include major international, national and regional names.

We also work with small, local organisations and afford everyone the same level of care and attention.

Our reputation is built on a genuine commitment to helping all those we work with succeed, while operating in a fair, ethical manner.

Intrinsic to our business are the following values:

Employing real people

We believe that everyone has an equal right to succeed and that the mainstream media and modelling industry should reflect people as they really are of – all looks, backgrounds, sizes and body types.

Always body positive

Everyone should feel confident in the way they look and we believe the assignments we offer our models should only help improve self-esteem. We are 100 per cent opposed to the cult of size zero and anything else that promotes negative body image. We reject fixed or distorted ideas about what is beautiful or handsome and encourage all our very varied and diverse models to feel good about themselves.

Finding the right people

We pride ourselves on finding and providing the right people for each and every assignment. No matter what type of model our client needs – or how many – we promise to do everything in our power to meet your requirements in time for your project.

Transparency and honesty

Every booking, every review and every project mentioned on this website is 100 per cent genuine and can be substantiated. Equally, we are completely open and honest about the competitiveness of the industry and a model’s chances of finding work. Our team members are always transparent about this when talking to prospective models. Our offers of representation are backed up by a rigorous set of Terms and Conditions explaining how our processes work.