Published: 27th Jun 2024
Where do we start?
We’ve built up quite an agency from our relatively humble beginnings. Since the turn of the 1990s, we’ve attracted the attention of notable companies throughout the UK with one thing on their mind: gaining commercial models to help them with their marketing and advertising to boost awareness and increase their reputation.
For our brands, we’re the first step to gaining the ideal model. They trust us to put forward exactly what they’re looking for. Since 1990, we’ve grown every year – even during the precarious Covid times, which didn’t hinder our productivity.
Now, we work with the largest selection of brands looking for the best commercial models. It’s quite an achievement, although we certainly don’t rest on our laurels. We’re open to improvements, look for the latest advancements in the modelling industry, and encourage anyone to become a Models Direct model.
Prior to when we started, the Department of Employment saw our potential. They gave us a modelling licence – one of the first issued in the UK – and the rest clicked into place. We grew our client base in relation to our list of models, quickly gaining status and the go-to agency to secure conventional models quickly and efficiently. There’s no magic formula, no lucky helping hand. Dedication and ambition is at the heart of Models Direct, together with knowledge of the industry and the driving force of a driven booking team.
We champion diversity, not because of media influences, but because we know that everyone has at least one talent that is beneficial to our brands. No model should be ostracised due to limited physical conditions or unorthodox looks.
We understand that being open-minded is a crucial factor for businesses. We’re always available to be contacted by models – even if they’re not registered with us. We don’t like small-print, although we appreciate that Ts & Cs are in place to protect all aspects of the business. Neither do we hide behind a website: we’re based in Norwich and our doors are open to anyone with an interest in modelling – of which are thousands!
Always encouraging models to try different looks, we like to think commercial modelling is evolving and never stagnant. We don’t specialise in any particular look like a lot of agencies do. Our clients regularly search for different types of models, and they know we’ll always deliver. We put forward any model from toddlers to more mature models, eye-catching pets and sociable families, and models living with disabilities. All-in-all, if we don’t cater for a type of commercial model, that type probably doesn’t exist.
It would be dishonest to say everyone has thought about modelling. Many have, though, and done little to satisfy their curiosity. What we can say with confidence (and experience) is that registering with an authentic agency is the best way for anyone to be seen by our prestigious brands. That’s what our successful models have done, and it has paid huge dividends for them.
