Published: 3rd Dec 2024
Dementia is a syndrome – or a collection of symptoms – associated with the brain. Unfortunately, it is relatively common in the UK, but many charities help to raise funds to fight the battle against it.
Dementia is a collective term for many progressive conditions that largely affect the brain. Alzheimer’s is the most common type of dementia. It affects specific areas of the brain, altering how a person communicates, thinks and remembers.
We were delighted when Alzheimer’s Research UK approached us recently, asking for two approachable commercial models to assist them in a marketing push for their Walk for a Cure campaign. This 5 K fund-raising event has been highly participated and successful, raising monies for research into Alzheimer’s.
Our two models Howard and Tumi were selected by the charity from a group of models and asked to arrive for a day’s shooting in Cambridge. After photos were taken outside of Howard and Tumi walking with staff, they were invited to a studio to capture video shots and stills, showing off the charity’s hoodies, caps and T-shirts for their online shop and social media promotions.
Whenever a brand or company needs the most impactful campaigns, they can rely on us to supply the very best models around. For Howard and Tumi, the day’s modelling ticked all the right boxes: they had a wonderful time, met new people, learnt a little about the charity and what it’s like to be a commercial model…and took home a welcomed pay cheque, all for a beneficial cause that’s sure to be well received by thousands.
For Alzheimer’s Research UK, they were very satisfied with how the day went – as they should. Client feedback is as important to us as model’s feedback, so we appreciated their evaluation. They said the following:
“Gemma, the Models Direct booking agent, was incredibly helpful and efficient. She dealt with our enquiry very quickly, despite it being a last-minute booking. Howard and Tumi arrived on time and were well briefed. They were also very professional and cooperative. We really enjoyed working with them. We highly recommend Models Direct.”
And what did Tumi have to say? She praised her experiences with a renowned UK charity, saying, “This was my first shoot through Models Direct and I loved it. Gemma was my point of contact on this assignment, and she was very helpful in providing information, answering my questions and helping me to get ready. She even messaged me on the day to wish me luck and followed up after, so thank you.
“The atmosphere at the shoot was great. The shoot crew welcomed us warmly, made us feel comfortable and relaxed and gave instructions in a way that made it easy to follow. I found it easy to work with the photographer and Howard. It was so much fun with lots of laughter and camaraderie, and I learnt a lot too.
“What an encouraging start and I look forward to more exciting opportunities in the future. I highly recommend Models Direct.”
This was an excellent advert for all three key ingredients of a successful modelling shoot. The models were well-looked after and did a sterling job, the client was over the moon with their campaign, and once again we excelled in making it all happen. Allow us to give a huge collective pat on the back.
