Published: 1st Dec 2024
We’re planting modelling dreams at the UK’s well-known garden centre business, Dobbies in Wallington, Surrey.
Modelling takes on all forms and in all places. It can be enjoyed in any environment, and in this latest booking blog, it has taken on a fashionably green outlook at one of the UK’s top gardening outlets, Dobbies Garden Centre.
They focused on setting up a wonderful Christmas campaign – Christmas Toy Drive – in collaboration with Nextdoor, the local neighbourhood platform, to bring preloved toys to their store in Wallington. With over 6,000 toys and bikes donated (in-store and online at Nextdoor collectively) ahead of the weekend’s giveaway, customers could come in and pick up a toy for free.
Dobbies is an example of how a company empathises with people particularly those who are struggling to make ends meet at this expensive time of the year. It can be a challenging time to cover not only the cost of living but gift gift-giving for family and friends. They know it’s not cheap so what better way to utilise used toys and bikes than to give them away for free and bring a smile to a young person’s face, that they’ll always cherish.
This green journey raises the opportunity for models like child model Julia and male model Jay, who were our selected models, to enjoy a day (or more) at work amongst foliage, toys and a rewarding campaign.
They participated in the lovely PR shoot for the Christmas Toy Drive, where Julia made it into The Guardian’s photos of the day.
Dobbies and Nextdoor had an impressive reach with The Guardian reaching 9,562,000 readers and Surrey Live reaching 105,488 hits. Other news articles they were featured in include Blackpool Gazette, Edinburgh Evening News, Lancashire Evening Post, Portsmouth News, Sheffield Star, Shields Gazette, Sunderland Echo, and Yorkshire Evening Post!
We received some lovely feedback too:
“Julia had a lot of fun today. Photoshoot was quick and professional. The photographer and male model were great. Julia enjoyed herself. When I asked her what she liked the most, she replied “Everything.”
Jay shared the following:
“Brilliant experience modelling alongside a great child talent in a Christmas gift-themed shoot. The other model and parent were very professional and the team likewise and with great energy. A very pleasant experience.”
With these wonderful testimonials to share, it’s no wonder our talent enjoys collaborating with so many top industry names like this garden centre retailer and has stayed with us to utilise our dedicated services.
So why not try us out? We’re positive you’ll enjoy learning about the art of everyday modelling with Models Direct. And if you’re a company looking to hire our models, you’re at the right place as we’ll connect you with talented everyday people, perfect for your realistic marketing campaign.
