Published: 1st Mar 2024
…when women need it the most!
There are campaigns and there are campaigns. Models Direct has worked with a myriad of companies – tiny, small, medium and giants in their specialised industries.
If you’re an agency model, imagine working with food guru Meera Bhogal, and motivational speaker Michelle, on an unmissable educational campaign.
Holland and Barrett has been one of our leading health food store chains coming back to pick our top talent for their promotional marketing campaigns and a particular topic they’re shining the spotlight on is one that might have been previously shunned in everyday conversation.
But no more silencing or ignoring, please! Menopause (and personalised H&B support and advice) really needs to be talked about openly for the benefit of every woman! It was a given that with this campaign, the health food store needed quite a few of our models to represent this new and unique service.
Opening the conversation about a taboo subject has had its challenges but with H&B having a vision of offering every woman personalised support, they’re making this vision a reality. Holland and Barrett have recently started to offer a free 1-2-1 consultation with a trained menopause advisor. They’ve also partnered with leading menopause campaigners, Menopause Mandate, to offer a free menopause advice line where women can have a 15-minute check-in with a qualified nurse (currently a pilot service looking to expand in January). In addition to this service, they have advisors who natively speak Urdu, Punjabi, Gujarati & Hindi, so women can access menopause support in another language they understand.
Models Direct was keen to help them when they approached us to promote this beneficial service. There was no way we could refuse their request and turn down something so vital for everyone to be aware of.
It was a super sunny day with smiles all around from our models and crew. We’ve got it all on camera and are sharing some of the happy images of the day’s action with you.
Enjoy scrolling through…
Not only did we capture the smiles but we also got a hold of some wonderfully insightful feedback to share here too. Shipra, one of our talents, expressed:
“I am so happy to have signed up with Models Direct. I got another photo shoot with Holland and Barrett for their menopause campaign. I had a lovely time shooting with the brilliant knowledgeable entrepreneur Meera Bhogal and motivational speaker Michelle. The crew team were fun to work with – Chloe and James. Thank you so much, MD especially Charlie. All my love to you for giving me such good clients every time. I look forward to working on many more upcoming projects. MD rocks. Love from Shipra.”
Another one of our models, Malika, also shared her modelling experience with H&B. She explains:
“The shoot was an amazing experience, we were taking pictures outside the Holland and Barrett’s store whilst enjoying the sunshine with the team. They were extremely welcoming and supportive. It was better than I imagined, I felt very comfortable working with them so overall it was magnificent.”
There’s no doubt that this assignment has come at an amazing time to educate the nation about menopause, and we’re so glad that we have been a part of this forward-thinking access to much-needed information.
Our team not only want to connect models with clients and vice versa but want to be a part of revolutionary campaigns that benefit others, just like this one!
