Published: 12th Sep 2024
We recently collaborated with two giants of the food industry with spectacular results.
Our loyal client Morrisons teamed up with global online food service Just Eat. The aim was to announce their commitment to giving customers across the UK the best and most effective way of delivering Morrisons Daily products straight to their door.
There are several hundred Morrisons Daily stores throughout the country, each selling both branded essentials and own-brand goodies.
The initial roll-out kicked off in December last year over 60 Daily stores. At the time of reading, this roll-out may have extended to 650 stores. Quite a progression, we think you’ll agree.
Success is influenced by customers being aware of products and services. This is where advertising and marketing works their magic. Like thousands of clients, Morrisons have worked with us for years. They know we’re the best chance of providing high quality commercial models to aim their promotions to the general population. Their partnership with Just Eat will appeal to existing customers and new ones alike, eager to take advantage of efficient and convenient deliveries of their favourite products, whether they be freshly chilled goodies, domestic brands, or other groceries.
When we received Morrisons’s request for a camera-friendly model, we put forward a suitable group. After considering the models, Morrisons chose Simon as their modelling leading role. He was asked to pose in front of a Morrisons Daily store wearing the famous Just Eat orange uniform, complete with delivery bag. The key was to demonstrate a natural yet realistic demeanour, perfectly complementing Just Eat’s expert delivery service whilst supporting Morrisons’s reputation in the retail industry.
Simon is no stranger with working with top brands. He knows what it’s like to be on set, working with high-profile brands. As a true Models Direct model, Simon also knows the value of submitting feedback to us, which is precisely what he did straight after his modelling mission.
He said, “It was an amazing experience once again, thanks to Models Direct. The people I worked with today were lovely and very professional. It was really good to see some familiar faces from the last project too. I must also not forget to give a big thanks to Charlie from Models Direct. She always keeps me well in the loop and up to date with any schedules. They’re always professional, and I can’t wait until the next project.”
Most of our models don’t sign up with us because they want to massage egos rubbing shoulders with well-known brands. Obviously, because we’re the most prominent modelling employment agency in the UK, it’s not surprising that many of our models will precisely do that. However, most models register with us because they know it gives them the best chance of securing work, whether it’s for a small company looking to expand, or in Simon’s case, working alongside multi-million-pound businesses. They want to earn money doing something they’ll enjoy, and know they’ll be good at. They want people to know they have the skills, confidence, and the looks to make things happen.
And you can’t fault anyone for wanting to use their skills to succeed.
