Published: 13th Jun 2023
Welcome to our booking blog where our client has been crafting over a century’s worth of knowledge, and not any old knowledge, but the wholesome, sound stuff for over 145 years! We’re always up for an exciting challenge, so we’re introducing one of our latest must-know collabs:
Holland and Barrett x WHSmith
As you know, our modelling agency loves sharing our bookings with our audience. We believe that it’s great to keep everyone up to date on the latest scoop and today, it’s all eyes on the Holland and Barrett collab with WHSmith Travel stores as a trial is coming to three stores very soon.
Most of us are familiar with the high street branches WHSmith has but another core business they acquire is travel. This business is the focus of today’s blog.
Supporting a health-conscious lifestyle
So, what’s the exciting news?
Very recently Holland and Barrett reached out to us for a model to promote the new venture. The vision of this partnership is so that Holland and Barrett can pilot wellness products in three of WHSmith Travel stores based at Heathrow Terminal 2 airside, Gatwick North Terminal airside and London’s Euston Rail Station.
With wellness becoming an integral part of our lives, this health food chain wants to market its business. The idea is whether customers are travelling nationally or internationally, they’ll have access to a series of curated health, wellness and beauty products that will benefit their travel requirements.
What’ll they be selling?
Some of the amazing products that will be part of this pilot will include must-have skincare, supplements, and beauty brands including Pip & Pod and VitaSkin which cater for vegans, and their new Expert Sleep range (which we will be checking out too!) The demand for natural and organic products is high, and because of this, there will be a large range of products on WHSmith shelves in the three top spot locations for travellers.
Why the nation loves Holland and Barrett
This popular health food store chain fired up in 1870, working on its nutritional magic adding valuable sparkles such as health products (trusted and undeniably resourceful vitamins and supplements), natural skincare products (even before it was a thing!), sports nutrition, and yummy affordable health foods. With 729 stores dotted across the UK, this is the leading chain to provide wellness products; the nation’s go-to for a healthy outlook so when they touched base with us, we were keen to help them.
…and why you’ll want to join our Models Direct revolution
Our agency is helping brands and companies headline marketing campaigns and we’re proud to be part of collaborations like this one unfolding before our very eyes. The magic, the sparkle and the wow factor are all that make a campaign and having the right model on board is what makes it a winning one! When it comes to benefiting others, this is the sort of campaign that Models Direct models will love! This promotional modelling campaign is next level, something that just goes beyond making two names meet, with us in the middle.
Apply here if you’re interested or check out our jobs board for work you can directly apply after registration has been completed.
