Published: 25th May 2024
Take three of our models, a national supermarket and a generous helping of pre-Christmas cheer, and you have all the ingredients for a memorable modelling shoot.
Mohammed, Laura and Ayanah were selected by Morrisons to help them promote a range of toys in their stores – all with massive discounts to help customers budget accordingly over the festive period.
The shoot took place in September, which is a key month for retailers appealing to Christmas customers. Morrisons are always keen to tell their shoppers about savings, and this perfectly-timed promotion was a real tonic to hordes of happy customers across the UK. In fact, Morrisons has just shy of 500 stores nationally, and the toy sale was available in 90% of their stores.
Almost every family buys at least one toy for Christmas. With prices forever increasing, the Morrisons toy sale was a welcomed relief to millions of people, giving them the chance to purchase quality toys with the best value, freeing up a little cash to splash on other Christmas essentials.
Shoppers could benefit from massive savings of up to a staggering 57% on over 50 toys, including the Barbie Dream Camper Playset and Disney products – in-line with film tie-ins. Also included in the promotion were Hot Wheels and Pokémon toys, and the ever-popular Lego and Pepper Pig brand.
The two main objectives for shops are cracking customer service and generating profits. Morrisons achieved these, and then some.
For our models, it felt like an early Christmas present to be chosen by a national brand. It was Laura’s first assignment after being on our books for a few months, so it proves that persistence and maintaining your portfolio with current photos plays a crucial part in being selected by our big-hitting clients.
After being pictured showing off the toys, Laura commented, “I had my first shoot today and it was a great experience. I had been with Models Direct for about 10 months before getting any assignments but I am really happy I got my first one. It was a Morrisons photo shoot at one of their stores. The team that met me was really welcoming, and so were the other models. The directions for the posing were clear and easy to follow. Overall I had a great time. I can’t wait to see the results!”
Mohammed was also a debut model, but no less professional. He said, “Working with Models Direct was great for my first shoot. They were clear with what I needed to do and sent me all of the information I needed for the shoot, and who I should contact if there was a problem. I am looking forward to the next opportunity.”
Ayanah’s father couldn’t have been prouder. He beamed, “Ayanah had a great day attending an assignment with Morrisons. The team were very patient and engaging.
She had a great time being photographed and playing with the toys. The staff encouraged her and praised her when she smiled for the photos.”
Plenty of our models enjoy perks on set, but sadly little Ayanah couldn’t take some toys back home. Maybe next time, Ayanah.
This assignment serves as a reminder for all our models: be patient, be proactive, don’t give up, and look forward to working with other top brands we work with. 2024 is sure to be a memorable year for everyone.
