Morrisons Opens 100th Daily Store in Liverpool

Published: 6th Mar 2025

Getting your little one to help you with chores inside and outside the house can help nurture their development and key skills, and it can be a great joy for you to see them grow and learn. And in a positive and supportive manner, give you a hand in the process!
That’s what child model Freya did when she was booked with her mum, Michelle, to celebrate Morrisons 100th store in Liverpool. The mum-and-daughter modelling duo were selected for the UK supermarket chain’s campaign and were the perfect team for the amazing images captured.

Freya was photographed whizzing around the Merseyside store with her kid-size trolley perfect for her little hands and feet to push, helping her mum load up the essential daily groceries. You could see the sheer delight in her eyes by doing this and the stills prove how much fun she was having. Freya was a natural! She didn’t shy away from the cameras. She was so immersed in the experience, she was natural around them and took it in her stride. For a new child model and this being her first experience on set, the end material was impressive to see.

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Bonus info: Imagine your child doing the same and enjoying a new career in modelling. You can help this happen by completing this application form with Models Direct.

The end result?

Morrisons were pleased, we were proud and our models were thrilled. Freya’s model mum left us with this short and sweet feedback from the day working together with her sweet daughter and creating lots of cherished memories they’ll both remember as their new journeys as MD family models begin.

Michelle expressed:

“It was a relaxed atmosphere, the staff were brilliant and gave clear instructions. It was a fun first experience and so glad we had the opportunity to take part.”

From our team to our amazing models – well done! You’d never have guessed that this was their first experience of modelling with our agency. Keep up the hard work and we’re positive more assignments will come their way soon!

Our history with Morrisons

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This isn’t the first time that Morrisons has requested for our family models as we’ve collaborated on great campaigns together promoting various milestones. This year alone we’ve had our models get booked for a variety of work including occasions, milestones and initiatives. Here are some examples:

Celebrating Halloween
Prosecco Deals
Toy Event
Christmas ‘Giving Tree’ Initiative
Extended Quiet Hours with World Autism Acceptance Week

If you’re interested in working with a client such as Morrisons and having an agency help put you forward, negotiate the payment and ensure the assignment goes ahead successfully and safely, then Models Direct is the agency you’ll want to apply to. Get in touch with us today!

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