Published: 13th Jan 2025
In-store grocery shopping is still a thing where we did think that online shopping would completely take over. It hasn’t just quite yet though as shoppers still prefer physically being in store as opposed to clicking a button online. How do we know?
According to market researcher NielsenIQ, Britons are visiting more supermarkets for lower-priced products, and this shopping habit has increased by 7% year on year.
Morrisons has listened to shoppers who find it challenging to navigate through aisles due to heavy footfall, and light and sound sensitivities so that they can have a more pleasant experience. So, it made sense for one of the largest supermarket chains in the UK to accommodate their Quieter Hour for shoppers and expand it for World Autism Acceptance Week (2nd to the 8th of April).
Quieter Hour was first introduced in July 2018 as part of the National Autistic Society’s Autism Hour campaign and has been a success with customers as there are more than 700,000 autistic people in the UK according to charity BeyondAutism.
This is where our male model Jack stepped in to assist the supermarket’s promotion of their hour dedicated to reducing sounds and light in a St Ives Morrisons store. This isn’t the first time they’ve got in touch with us looking to hire our models either. We’ve collaborated with the supermarket on a number of projects including:
Good Friday free hot cross buns campaign
Elizabeth Sponge commemorating the late Queen’s Platinum Jubilee
Morrisons Cafe to Go campaign
Jack (RXBW-9794) did a great job conveying the initiative which is now running across the majority of Morrisons up and down the UK from Monday to Thursday between 2 pm-3 pm alongside their usual Saturday Quieter Hour being 9 am-10 am and Sunday’s first trading hour.
It’s great that our adult and child models get to participate in meaningful campaigns that have a positive impact on people, and our top UK modelling agency will continue to bring campaigns like this to the forefront to raise awareness and create a positive response.
