Published: 19th Jan 2022
As well as beloved members of the family, pets are wonderful marketing tools. They are regularly used in TV commercials and in printed media, tugging at our heartstrings and carrying more emotional benefit than a casual observer might give them credit for. Pets are important in a lot of people’s lives – for companionship, learning, exercise and family bonding. No wonder the numbers of dog owners have increased considerably during the dreaded Covid-restricted times (but we must stress that “a Dog is for Life, not just for Lockdowns”.)
The obvious popularity of pets dictates that there are plenty of companies offering animal-lovers numerous products to keep their pooches, felines and other creatures in tip-top condition.
Petlab Co. is one of the best pet companies out there, and they’re a loyal Models Direct client. When they need a healthy, spirited dog for their advertising needs, our booking team is their first port of call. From there it’s all systems go, with our team selecting the most suitable pooches for our client’s brief. With so many Star Pets to choose from, it’s sometimes an arduous task picking the best ones; other times, a particular dog really stands out. Being pet lovers ourselves, we just knew that Bo and Louis would be a perfect fit to feature in Petlab’s advertising product campaign.
Petlab Co. often develops new products. At the core of their mission statement is that a pet’s enjoyment and health is paramount, so their products are invariably targeted to promote and maintain a dog and cat’s health. These products are varied, from vitamins and chews, to mobility and grooming essentials (including the ominous-sounding but nonetheless important itch relief mousse!)
Bo – a gorgeous Labrador – and Louis – a cheeky schnauzer – both excelled in the photo shoot, which required them to pose alongside Petlab’s products. For Louis, it was his first modelling job, but you wouldn’t tell as he settled down instantly thanks to the friendly staff who were on-hand to make sure everything went as smoothly as possible. The two delightful dogs loved being the centre of attention, despite them (probably) not realising they were canine stars-in-the-making – although plenty of tail-wagging was a sure sign of their contentment!
Bo’s owner couldn’t wait to relay the valuable feedback: “It was an amazing day – thank you Models Direct who reassured me and was always easy to get hold of for any questions. It was a fantastic day for myself and my lovely lab, who enjoyed all the fuss and attention. The assignment was full of fun and lovely people who made us both feel so relaxed. One of my best days out this year!”
Just imagine what Bo would’ve said!
Clients such as Petlab co. demonstrate how anyone with a healthy (and obedient) dog or cat can utilise a new experience into a fun day for both pet and owner. Oh, and of course you’ll be paid, so you can use the cash for pet treats – or a human one for a rainy day.
You might be surprised at how many species of animals we’re looking for to star in similar modelling campaigns. If you have a pet with fur, feathers, scales or hooves, please take a look at the links below and get in touch with us.
https://www.modelsdirect.com/become-a-model/animals
Though you undoubtedly think your pet is special, he / she could soon be in the spotlight and progressing to “Star Pet” status. If so, he’d be a very “good boy” indeed.
