Published: 30th Dec 2024
This recent modelling job was right up our street.
We’ve always advocated a warming smile goes a long way in the commercial modelling industry. True, it’s not the be-all-and-end-all, but a beaming smile makes a great first impression when meeting new people, and it’s often what our clients are looking for. A healthy set of teeth is often what first gets noticed, so although there should be no prejudice if you feel uncomfortable with your set of not-so pearly whites, teeth remain important in the world of commercial modelling.
The Tooth Club is a well-known dental practice, with several locations in the south of England. Like a lot of reputable dental experts, they offer a full range of procedures to help customers achieve a healthy set of teeth. From straightening to whitening, and implants to smile makeovers, they know that even a slight improvement can make a huge difference to someone’s appearance, increasing confidence in the process. We know from experience that modelling in itself can increase confidence, so this modelling assignment was a great advert for the benefits of working with new people as a model. And long may it continue.
When they needed some help with their marketing, The Tooth Club immediately got in touch with our team and asked for the right model for their needs – in this case, it was a female model to assist them promoting their range of veneers.
After careful consideration they chose Dawn, who was asked to report to The Tooth Club’s Billericay outlet. She was soon in the spotlight in a range of photos and a video session, helping our client to convey why dental veneers are a valid option for many potential customers.
This job represented everything beneficial about commercial models. When customers see a company’s products and services , they want to have faith in what they are paying for really delivers. By using real-life models, brands can interact with customers without the use of gimmicks and irrelevant flashy signs. Good, honest and straightforward marketing will always be effective, and all our clients know this. They’re confident we’ll provide them the most suited models, which allows them to plan their marketing campaigns to attract customers.
Our model Dawn helped The Tooth Club by portraying true representations of the general public. It’s not as easy as standing proud in front of a camera or chatting in a video. Our clients always look for confident models, but they must be able to take directions for the professionals in charge of the assignments.
For Dawn, it was her debut assignment with us, but hopefully not the last.
She said afterwards, “Although it was a last-minute-booking, and something I have never done before, I thoroughly enjoyed my first video shoot and look forward to the next one.”
We’re not sure if Dawn was asked to “Say Cheese”, but we do know that The Tooth Club was delighted with Dawn. We’ll add superstar Dawn to our huge list of top reviews. Congratulations, Dawn!
