When is an “agency” not an agency?

Of the many unsavoury words in existence, “unscrupulous” may well be one of the most unpleasant. As most of you know, the word refers to a lack of doing what is fair, honest, or morally right. But let’s not start off on the wrong foot; the vast majority of agencies are legitimate and highly respected in the industry.

However, there are others who cover up the cracks and portray themselves as genuine…whereas they are anything but sincere. This blog details some of the “red flags” to look out for.

Let’s start with an all too familiar scenario. Picture the scene: you’re on the local high street, when a stranger approaches you dishing out compliments like a mayor on Election Day. The stranger is adamant you’ve got the looks and style to succeed in the modelling world and asks to take photos – just like that, out of the blue, accompanied by a business card. Whilst several folk would welcome the comments, instincts should dictate that all is not quite right. The business card looks genuine, right? Wrong (usually). Promises are made, and more photos are taken, just to keep up with the ruse. Most agencies don’t work like that. Never agree to something you’re not comfortable with, and never hand over money, however little the amount. Modelling scouts are often genuine – it’s how they go about “signing you up” that should be a clear giveaway. 

Do your research. Adverts claiming they’ll make you an overnight star are to be avoided. Likewise, agencies with suspicious addresses (e.g. simply a PO box).  General, nondescript phone numbers are also a warning sign. Up-front costs may go towards producing a portfolio, but that doesn’t automatically translate into modelling assignments. Some agencies promise the production of a portfolio, only to “keep it on file” whilst using your money for other more selfish purposes. Go online and find the company offering you the “one in a lifetime” opportunity. If there isn’t a legitimate website, the only opportunity up for grabs is them taking away your hard-earned money. 

Agencies who are overly keen for models to “sign on the dotted line” hide behind ulterior motives. If in doubt, you’ve answered your own fears – there is some doubt. Don’t feel pressured into anything you’re not comfortable with, and under 18s should seek advice from an adult. Common sense usually prevails – the old adage of “too good to be true” is never more apt. 

Be wary of agencies advertising strictly for “adult models”. Cynicism aside, don’t be blinkered into believing that all adverts for adult models are innocent. Sure, some are  naturally bona fide, and a lot can lead to a kick-start or more progression in your career. The other outcome is far more ominous – and this is where background checks and research play their part.

Follow these golden rules and save time, money, and heartache:

• Treat scouts and adverts with caution
• Avoid up-front fees without a genuine contract
• Avoid agencies with no contact details
• Do your research
• Contact fellow models who’ve been approached by the same agency
• Join groups and forums to find relevant feedback
• If in doubt, avoid

Of course, it’s not just modelling agencies that want your money. There are unlawful literary agents and deceitful employment agencies, and they all have one common factor: once they have your cash, you won’t hear from them again. 

Models Direct has you covered. Please get in touch with us if you have any queries. We’ll be only too pleased to assist you in your modelling career.